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 The Avon Breast Cancer Crusade has supported programs in over 50 countries since it was created in 1992, and through 2008, a total of USD500 million has been raised and awarded worldwide for advancing access to care and finding a cure for breast cancer, with a focus on the medically underserved. 

 Funding supports five areas:
  • awareness and education;
  • screening and diagnosis;
  • access to treatment;
  • support services;
  • scientific research. 

Beneficiaries range from leading cancer centers to community-based non-profit breast health programs, which together form a powerful international network of research, medical, social service and community-based organization focused on defeating breast cancer and ensuring access to care. On a local front, Avon Malaysia has played its part in raising funds for the cause under its 'Kiss Goodbye to Breast Cancer' program (KGBC).


This social responsibility program by Avon Malaysia began way back in 1994 when AVON Malaysia launched the Early Breast Cancer Detection campaign also known as KEBAL with the objectives to create better awareness on breast cancer, educate women on the importance of early detection and to provide support services to breast cancer patients.

The program's name was later changed to Kiss Goodbye to Breast Cancer or KGBC in August 2002, with the same objectives, it was launched by the Health Minister then